The trend to premium drinking is predicted to continue as consumers continue to drink less but better, according to the latest insights from analyst CGA by NIQ. Moreover, while ‘value-for-money’ remains key, this is about drinks ‘worth the price’, rather than ‘cheap’.
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Starting in 2025, Imbibe Live will become part of the global BCB network and will be renamed BCB London, marking a significant shift in its role within the international bar and beverage industry trade shows.
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Imbibe Live, a leading event for the drinks industry, is set to return on 1-2 July at London Olympia.
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The results of the first Sommelier Wine Awards since its Covid-forced hiatus will be announced at this year’s Imbibe Live, set to take place at the London Olympia, between 1-2 July.
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Returning after a post-pandemic hiatus, the Sommelier Wine Awards (SWA), a competition for wines in the on-trade, has revealed its official glassware partner – the Jancis Robinson Collection.
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Harpers is delighted to announce that owner Agile Media has teamed up with Imbibe Live to bring back The Sommelier Wine Awards (SWA) for 2024.
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